Marking the Shanghai Fashion Week SS2020, VIZ and DWANG made a brilliant debut in The MODE SS20 Shanghai Fashion Trade Show featuring two Australian premium designer brands; Chris Ran Lin and The. Lethe. We helped the brands to showcase their new summer-spring collections to Chinese and global buyers as well as helped them to identify trends in the Chinese market, reach their respective target audience and meet new potential partners.
After a few years of growth, Shanghai Fashion Week has become the acme of the local fashion industry. It takes place twice a year, firstly in March (Autumn-Winter Collection) and then in October (Spring-Summer Collection). Given the attractiveness of the Chinese market, Shanghai Fashion Week is a popular choice for many international brands.
Our strong commitment to bringing Australian brands to China is highlighted by the fact that VIZ and DWANG were the only Australian companies that were officially invited by the Shanghai Fashion Week Committee.
The Biggest Trade Show in China
In recent years, with the development of modern trade shows, the showroom business, the support of young design talents, and the ever-growing appetite for fashion, Shanghai has truly become the fashion hub in the region.
In Shanghai, the trade show business is treated with the same importance as the runway. At the MODE Shanghai Fashion Trade Show there were more than 500 brands and 28 showrooms from 47 countries and the total number of visitors reached over 12,000. It is a solid pathway for foreign brands to make connections and see commercial breakthroughs in the Chinese market.
With substantial understanding of both the Australian and Chinese market, as well as strong cross border connections within the industry, VIZ and DWANG are able to help your business integrate into the Chinese market. For brands who are aiming to step into the Chinese market with great strategic advice and feasible solutions, please contact our team of experts for a tailored consultation!