2020 Taobao and Tmall E-commerce Marketing Calendar

In June this year, retail e-commerce spend in China for 2019 has increased by 27.3% to AUD $2.831 trillion – making up 36.6% of total retail sales. No matter if your brand is planning on entering the Chinese market in 2020 or if you are already competing for consumers attention in the Chinese market, being knowledgeable about the different e-commerce promotion dates is useful to you brand.

For the coming year of 2020, VIZ has made the Taobao and Tmall E-commerce Marketing Calendar for 2019 to help your brand make a winning 2020 marketing plan in the Chinese market.

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January

2020 Tmall Chinese New Year festival

24 Jan – 28 Jan

Tmall Imported baby and maternal products festival

11 Jan – 12 Jan

 

February

2020 Tmall Chinese New Year promotion

1 Feb – 14 Feb

Tmall Chinese Valentine’s Day

12 Feb – 14 Feb

Post Chinese New Year promotion

20 Feb – 26 Feb

Tmall outlets

22 Feb – 24 Feb

Tmall bedding festival

22 Feb – 23 Feb

Cosmetic spring festival

25 Feb – 2 Mar

Back to school promotion

25 Feb – 2 Mar

 

March

Taobao Woman’s day promotion

2 Mar – 8 Mar 

Tmall Woman’s day promotion

3 Mar – 8 Mar

17 Mar Foodie's festival

15 Mar – 19 Mar 

Tmall running festival

18 Mar – 21 Mar

Spring season festival

22 Mar – 28 Mar

Tmall international toy’s festival

30 Mar – 1 Apr

Tmall fool’s day

30 Mar – 1 Apr

 

April

Tmall traveller’s festival

7 Apr – 12 Apr

Tmall wedding expo

9 Apr – 11 Apr

Skin whitening and sunscreen festival

11 Apr – 16 Apr 

Children’s supplies festival

12 Apr – 15 Apr

Tmall high school and university student supplies promotion

13 Apr – 22 Apr

Big brand sale

18 Apr – 20 Apr

Tmall Man’s Festival

22 Apr – 27 Apr

Tmall Demin’s festival

10 Apr – 11 Apr

 

May

Tmall Mother’s Day

3 May – 8 May

Tmall Dragon boat festival

4 May – 9 Jun

May spring tea festival

5 May – 7 May

Tmall T-shirt festival

8 May – 11 May

Healthcare festival

10 May- 15 May

Prince and princess’s theme formal dress festival

11 May – 19 May 

20 May I love you day

13 May – 20 May

17 May Foodie's festival

15 May – 17 May 

Tmall foundation make up products festival

16 May – 19 May

Tmall girlfriend’s festival

16 May – 25 May

Children’s day travel season

16 May – 1 Jun

Imported products promotion week

19 May – 25 May

International children’s day

20 May – 27 May

Tmall fans carnival

25 May – 18 Jun

Tmall Father’s day

25 May – 30 Jun

 

June

18 Jun Mid-year sale

1 Jun – 19 Jun

Tmall quality life carnival

9 May – 20 Jun

6 Jun big sale

2 Jun – 7 Jun

6 Jun National eyes caring day

4 Jun – 8 Jun

 

July

Tmall summer season promotion

1 Jul – 18 Jul

Taobao maker festival

8 Jul – 12 Jul

Tmall swim festival

Jul – TBC 

22 Jul personal care festival

Jul – TBC

Tmall sports carnival

Jul – TBC

 

August

8 Aug Tmall international brands carnival

1 Aug – 10 Aug

Tmall autumn and winter season festival

Around 26 Aug

Back to school sale

Aug – TBC

Tmall Mid-autumn festival

Aug – TBC

Autumn and winter new collection launch

Aug – TBC 

Chinese valentine’s day

Aug – TBC

18 Aug summer promotion

Aug – TBC

 

September

September wedding season

Sep – TBC

Tmall Chinese National Day travel season promotion

Sep – TBC

Autumn travel season promotion

Sep – TBC

 

October

Taobao Mid-autumn festival

3 Oct – 5 Oct

Taobao Double ninth festival

27 Oct – 29 Oct 

Big brand sale

23 Sep – 22 Oct

One day sale

23 Sep – 22 Oct

Taobao October daily supplies sale

1 Oct – 31 Oct

Taobao Chinese national day promotion

1 Oct – 7 Oct

Taobao Chinese national day big promotion

5 Oct – 7 Oct

Chinese National Day jewellery festival

5 Oct – 7 Oct

Tmall Chinese National Day from half-price sale

17 Sep – 7 Oct 

Taobao Chinese National Day international brand sale

28 Sep – 7 Oct

 

November

Double 11 festival

11 Nov 

Baby and maternal products winter promotion

20 Nov – 30 Nov

Black Friday

22 Nov – 26 Nov 

Coffee festival

23 Nov – 27 Nov

Tmall outlets sale

27 Nov – 29 Nov

Tmall Thanksgiving Day

Nov – TBC

Thanksgiving and outlet sale

Nov – TBC

 

December

Tmall Chinese New Year promotion for international brands

Dec – TBC

Dress new for the Chinese New Year promotion

1 Dec – 6 Dec

Double 12 end of year sale

12 Dec

Skiing festival

14 Dec – 16 Dec 

Outbound supermarket carnival

15 Dec – 31 Dec

Christmas season

19 Dec – 25 Dec

(The dates are for reference but some specific dates may vary depending on circumstances.)

If you are looking for advice on which channels you should choose to enter the Chinese market or what promotion dates you can use to best target your Chinese consumers, our marketing specialists at VIZ would love to consult with you for your business growth in China. At VIZ, we help your brand to find the right channel and launch a strong and coordinated marketing campaign by identifying the promotion events that best suits your brand image.