In June this year, retail e-commerce spend in China for 2019 has increased by 27.3% to AUD $2.831 trillion – making up 36.6% of total retail sales. No matter if your brand is planning on entering the Chinese market in 2020 or if you are already competing for consumers attention in the Chinese market, being knowledgeable about the different e-commerce promotion dates is useful to you brand.
For the coming year of 2020, VIZ has made the Taobao and Tmall E-commerce Marketing Calendar for 2019 to help your brand make a winning 2020 marketing plan in the Chinese market.
January
2020 Tmall Chinese New Year festival
24 Jan – 28 Jan
Tmall Imported baby and maternal products festival
11 Jan – 12 Jan
February
2020 Tmall Chinese New Year promotion
1 Feb – 14 Feb
Tmall Chinese Valentine’s Day
12 Feb – 14 Feb
Post Chinese New Year promotion
20 Feb – 26 Feb
Tmall outlets
22 Feb – 24 Feb
Tmall bedding festival
22 Feb – 23 Feb
Cosmetic spring festival
25 Feb – 2 Mar
Back to school promotion
25 Feb – 2 Mar
March
Taobao Woman’s day promotion
2 Mar – 8 Mar
Tmall Woman’s day promotion
3 Mar – 8 Mar
17 Mar Foodie's festival
15 Mar – 19 Mar
Tmall running festival
18 Mar – 21 Mar
Spring season festival
22 Mar – 28 Mar
Tmall international toy’s festival
30 Mar – 1 Apr
Tmall fool’s day
30 Mar – 1 Apr
April
Tmall traveller’s festival
7 Apr – 12 Apr
Tmall wedding expo
9 Apr – 11 Apr
Skin whitening and sunscreen festival
11 Apr – 16 Apr
Children’s supplies festival
12 Apr – 15 Apr
Tmall high school and university student supplies promotion
13 Apr – 22 Apr
Big brand sale
18 Apr – 20 Apr
Tmall Man’s Festival
22 Apr – 27 Apr
Tmall Demin’s festival
10 Apr – 11 Apr
May
Tmall Mother’s Day
3 May – 8 May
Tmall Dragon boat festival
4 May – 9 Jun
May spring tea festival
5 May – 7 May
Tmall T-shirt festival
8 May – 11 May
Healthcare festival
10 May- 15 May
Prince and princess’s theme formal dress festival
11 May – 19 May
20 May I love you day
13 May – 20 May
17 May Foodie's festival
15 May – 17 May
Tmall foundation make up products festival
16 May – 19 May
Tmall girlfriend’s festival
16 May – 25 May
Children’s day travel season
16 May – 1 Jun
Imported products promotion week
19 May – 25 May
International children’s day
20 May – 27 May
Tmall fans carnival
25 May – 18 Jun
Tmall Father’s day
25 May – 30 Jun
June
18 Jun Mid-year sale
1 Jun – 19 Jun
Tmall quality life carnival
9 May – 20 Jun
6 Jun big sale
2 Jun – 7 Jun
6 Jun National eyes caring day
4 Jun – 8 Jun
July
Tmall summer season promotion
1 Jul – 18 Jul
Taobao maker festival
8 Jul – 12 Jul
Tmall swim festival
Jul – TBC
22 Jul personal care festival
Jul – TBC
Tmall sports carnival
Jul – TBC
August
8 Aug Tmall international brands carnival
1 Aug – 10 Aug
Tmall autumn and winter season festival
Around 26 Aug
Back to school sale
Aug – TBC
Tmall Mid-autumn festival
Aug – TBC
Autumn and winter new collection launch
Aug – TBC
Chinese valentine’s day
Aug – TBC
18 Aug summer promotion
Aug – TBC
September
September wedding season
Sep – TBC
Tmall Chinese National Day travel season promotion
Sep – TBC
Autumn travel season promotion
Sep – TBC
October
Taobao Mid-autumn festival
3 Oct – 5 Oct
Taobao Double ninth festival
27 Oct – 29 Oct
Big brand sale
23 Sep – 22 Oct
One day sale
23 Sep – 22 Oct
Taobao October daily supplies sale
1 Oct – 31 Oct
Taobao Chinese national day promotion
1 Oct – 7 Oct
Taobao Chinese national day big promotion
5 Oct – 7 Oct
Chinese National Day jewellery festival
5 Oct – 7 Oct
Tmall Chinese National Day from half-price sale
17 Sep – 7 Oct
Taobao Chinese National Day international brand sale
28 Sep – 7 Oct
November
Double 11 festival
11 Nov
Baby and maternal products winter promotion
20 Nov – 30 Nov
Black Friday
22 Nov – 26 Nov
Coffee festival
23 Nov – 27 Nov
Tmall outlets sale
27 Nov – 29 Nov
Tmall Thanksgiving Day
Nov – TBC
Thanksgiving and outlet sale
Nov – TBC
December
Tmall Chinese New Year promotion for international brands
Dec – TBC
Dress new for the Chinese New Year promotion
1 Dec – 6 Dec
Double 12 end of year sale
12 Dec
Skiing festival
14 Dec – 16 Dec
Outbound supermarket carnival
15 Dec – 31 Dec
Christmas season
19 Dec – 25 Dec
(The dates are for reference but some specific dates may vary depending on circumstances.)
If you are looking for advice on which channels you should choose to enter the Chinese market or what promotion dates you can use to best target your Chinese consumers, our marketing specialists at VIZ would love to consult with you for your business growth in China. At VIZ, we help your brand to find the right channel and launch a strong and coordinated marketing campaign by identifying the promotion events that best suits your brand image.