About
We are an Australian-Chinese brand strategy and creative marketing specialist.
As the experiential intermediary with the focus on providing guidance and support to our local business in the fashion, accessory, and lifestyle cross-culturally in Australia and China. We pride ourselves in the ability to dissolve the cultural boundaries and bring together integrated vision, insights, opportunities, creativities, and communications on a global perspective to consummate unprecedented activations.
Clients benefit not only from our dedication and experience towards the local and international markets, but also the profound connection with many key Chinese media, prestigious multi-national platforms, influencers and celebrities, digital and consumer spheres, which enable us to cultivate and deliver strategies and executions to achieve holistic business goals.
Our Services
“We pride ourselves in the ability to break boundaries and bring together insights, opportunities, creativities and communications to consummate unprecedented activations. ”
CROSS-CULTURE INTEGRATED BRAND AND MARKETING CONSULTING
Brand identity localisation, and re-positioning
Tailored cross-culture marketing strategic planning and execution
Target audience identification, and consumer insights analysis
Outreach and nurture omni-channel network and connections with business objectives to communicate directly and effectively to the intended target audiences
Execute unique and goal oriented marketing campaigns enhancing consumer experiences through expertly combining cultural understanding, creativity, style and business perspectives
PUBLIC RELATIONS FOR DOMESTIC AND INTERNATIONAL CHINESE MARKETS
Chinese social media and digital platform management
Design, setup, and manage clients’ accounts on WeChat, Weibo, Redbook and etc.
Strategically maximize brand exposure and awareness utilizing a combination of traditional, key Chinese social media and digital platforms
Leverage the power of public relation for domestic and international Chinese consumer markets via multi-channel networks
Chinese and Australian KOL and celebrity marketing, and talent management
CONTENT CREATION AND EXECUTION
Develop creative concept plan, design and art direction
Content creation in alignment with marketing activations for both online and offline channels and platforms
Photography, videography and campaign execution
Chinese/bilingual creative copywriting
Digital and website UI/UX designs
BUSINESS DEVELOPMENT AND DISTRIBUTION EXPANSION
Identify opportunities and develop distribution strategy and matrix for the local and international Chinese market
Source and support business expansion through sales channel establishment
Full service support for commercial events, pop-up stores, and other sales oriented marketing activations in Australia and China
We Care more than Business
“We pride ourselves in the ability to break boundaries and bring together insights, opportunities, creativities and communications to consummate unprecedented activations. ”
Seeking Light
CROSS-CULTURE PHOTOGRAPHY AND VIDEOGRAPHY EVENT CURATION
Huawei
As the curator, we has partnered with the title sponsor Huawei, incorporating the client’s key marketing campaign of the year with the aim to maximize brand publicity in the Asia Pacific region. We’ve initiated the “Artists Collaboration Project” using Huawei P10 to compose exhibiting work. It was the first marketing campaign delivered in the form of exhibition for Huawei internationally.
It was one of the key branding milestone for Huawei in Australia, reported by 23 international media and TV broadcast channels, reaching over 40 million audiences, 1.2 million social media users.
DJI
VIZ has identified the opportunity and helped our client DJI, the world leading icon in the civilian drone and aerial imaging technology industry to establish and maximize brand awareness when the brand officially enter the Australian market, combining the strategies of influencers marketing and mass media publicity.
VIZ has initiated the KOL Workshop Series showcasing photography and videography artworks composed by some of the most inspiring Australian photographers and visual production experts using DJI drones. Inviting the participating audiences through a sensational experience of adventure exploring captivating nature, landscape, humanistic and visual storytelling journey through the eyes of creativity.
The event has drawn huge interest from both Chinese and Australian media and risen above the individual creative genius and generated unprecedented success towards boosting of sales for the new product series “DJI Mavic Pro” launched during the period.
Our Clients
“we work with clients on a multi-dimensional perspective. From industry leaders to emerging and new guard, we connect brands with people and markets through creative activations.”
