To celebrate the 2nd anniversary, our client ACG group, one of the fastest-growing Australia-China cross-boarder e-commerce platform has engaged VIZ as the partner to design and execute its key consumer-facing event of the year in the Sydney Convention and Exhibition Centre.

With an extremely tight 5 weeks project schedule, VIZ was able to create Australia’s first pop-up store style commercial exhibition – The HOTE Expo. Our services cover the master design theme, event execution, exhibition interior design, 15+ individual pop-up store designs, indoor and outdoor advertising campaigns, and UX/UI design for client’s social media and event homepage.

The aim was to help our client to widely increase overall company exposure and awareness towards current and new consumers via non-conventional and interactive event experience that differentiate and lead away from the rest of the market players. Simultaneously, creating marketing and commercial sales returns for over 15 Australian brands that are distributing through the e-commerce platform internationally.