VIZ is the 1st agency to introduce mainstream Chinese media coverage for MBFWA since Australian fashion week formally became the global event hosting Resort collection.In full scope to highlight the creativity and business values of our local designers and brands, maximizing international exposure and connection to the fastest growing Chinese market.

CHINESE MEDIA PARTNERSHIP & ACTIVATION

VIZ is the official strategic partner with key Chinese media, including Harper’s Bazaar China, Tencent Fashion, GQ China, Condé Nast Traveller China, Kinfolk China and OK! China for the Australian region.

PUBLIC RELATIONS FOR AUSTRALIAN BRANDS

VIZ initiated the project series “Australian Insiders” with full support from multiple Chinese media and e-commerce platforms, focusing on unveiling the rising Australian fashion labels and lifestyle brands to the local and offshore Chinese consumers, through various PR, media and commercial collaborations such as designer interviews, editorial, creative campaigns, international showroom and popup events, exhibitions, and VIP workshops.