To celebrate the launch of Jurlique (China)’s new Herbal Recovery range in the Chinese region, with in-depth understanding of the marketing phenomenon “golden triangle” in the Chinese market between brand, Chinese media, and celebrity influence, we’ve initiated and connected our client with one of the top-tier actor Jiayin Lei, who has been voted as the top 5 commercially valuable celebrity in China, as the first male brand ambassador for the Chinese region in 2018.

Simultaneously, we’ve aligned the media strategy for editorial exposure with the popular celebrity news media channel OK! China during the launching period, and featured Jayin Lei as the magazine cover story and WeChat headline for the September issues. We also looked after the press loan and styling for both the campaign and magazine cover for the actor.